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Investment Methods Overview

Investment is both a complex art and a rigorous science. In the investment world, there are many different investment methods and strategies, each with its unique philosophy, advantages, and applicable scenarios. This article will systematically introduce the four major investment styles—quantitative investment, day trading, long-term holding, and thematic investment—to help you understand the characteristics and applicable situations of different investment methods, so as to choose the most suitable investment strategy for yourself.

Investment Method Classification Framework

Investment methods can be classified from multiple dimensions. We adopt a three-dimensional classification framework based on investment cycle, decision-making method, and focus point:
Investment StyleInvestment CycleDecision-Making MethodFocus PointSuitable For
Quantitative InvestmentFlexible (from minutes to years)Systematic quantificationData patterns, statistical probabilityInvestors with programming background, medium to high risk tolerance
Day TradingVery short (from seconds to days)Technical analysis-basedShort-term price fluctuations, trading signalsInvestors with ample time, high risk tolerance, strong psychological resilience
Long-term HoldingLong-term (3-10+ years)Fundamental analysisCorporate value, long-term growthInvestors with limited time, pursuing steady returns, medium risk tolerance
Thematic InvestmentMedium to long-term (1-5 years)Top-down analysisMacro trends, industrial transformationInvestors sensitive to macro trends, willing to learn new fields

Detailed Explanation of Four Investment Styles

Quantitative Investment Strategy

Quantitative investment is a method that uses mathematical models, statistical analysis, and computer technology to assist investment decision-making. Core Characteristics:
  • Systematic: Making decisions based on clear rules and processes, reducing human emotional interference
  • Disciplined: Strictly executing transactions according to signals issued by the model
  • Backtestable: Verifying the effectiveness of strategies using historical data
  • Diversified: Reducing portfolio risk through multi-strategy and multi-asset allocation
Main Strategy Types:
  • Trend-following strategies
  • Mean-reversion strategies
  • Statistical arbitrage strategies
  • Factor stock selection strategies
  • Machine learning strategies
Applicable Scenarios: Suitable for investors who want to improve investment efficiency and reduce emotional interference through systematic methods, especially those with certain programming and data analysis capabilities.

Day Trading Strategy

Day trading is an investment method that completes buying and selling transactions within the same day without holding overnight positions. Core Characteristics:
  • High trading frequency: Multiple trades may be conducted daily
  • Short holding time: Ranging from a few seconds to several hours
  • Technical analysis-based: Mainly relying on price charts and technical indicators for decision-making
  • High capital utilization: Improving capital efficiency through frequent trading
Main Strategy Types:
  • Scalping
  • Momentum trading
  • Range trading
  • News trading
Applicable Scenarios: Suitable for investors with ample time, able to closely monitor the market, and strong psychological resilience, requiring strong technical analysis capabilities and quick decision-making capabilities.

Long-term Holding Strategy

Long-term holding is an investment philosophy focusing on long-term value growth, achieving steady wealth appreciation by holding high-quality assets and accompanying enterprises’ growth over the long term. Core Characteristics:
  • Long-term perspective: Investment cycle is usually more than 3 years
  • Fundamentally driven: Focusing on enterprises’ long-term competitiveness and growth potential
  • Compounding effect: Making full use of the power of time to enjoy compound growth
  • Low turnover rate: Reducing trading frequency and lowering transaction costs
Main Strategy Types:
  • Value investment strategy
  • Growth investment strategy
  • Index investment strategy
  • Dividend investment strategy
Applicable Scenarios: Suitable for investors with limited time, pursuing long-term steady returns, and medium risk tolerance, especially long-term investors who want to share the dividends of economic growth and enterprise development through investment.

Thematic Investment Strategy

Thematic investment is an investment method based on macro trends, industrial transformation, and social development directions, seizing long-term structural opportunities by identifying and investing in high-quality enterprises under specific themes. Core Characteristics:
  • Top-down analysis: Starting from macro trends to identify investment themes with long-term development potential
  • Cross-industry allocation: Breaking through traditional industry classification, allocating assets according to theme relevance
  • Long-term perspective: Focusing on structural changes over 3-5 years or longer
  • Trend-driven: Focusing on driving factors such as technological progress, policy changes, and demographic structure transformation
Main Strategy Types:
  • Technological innovation themes (such as artificial intelligence, blockchain)
  • Policy-driven themes (such as carbon neutrality, rural revitalization)
  • Social change themes (such as population aging, consumption upgrade)
  • Industry rotation strategy (industry allocation based on economic cycle)
Applicable Scenarios: Suitable for investors sensitive to macro trends, willing to learn new fields, and hoping to seize structural opportunities, requiring strong macro analysis capabilities and industry research capabilities.

How to Choose the Right Investment Strategy

Choosing the right investment strategy requires considering multiple factors, including personal risk preference, investment goals, time and energy, professional knowledge, etc. Here are some suggestions for choosing investment strategies:

1. Assess Personal Risk Preference

  • Conservative investors: Suitable for choosing low-risk index investment, value investment, and other long-term holding strategies
  • Steady investors: Suitable for choosing balanced value growth strategies, multi-factor quantitative strategies, etc.
  • Aggressive investors: Can consider high-risk, high-return momentum strategies, thematic investment strategies, etc.
  • Radical investors: Can try day trading, high-frequency trading, and other strategies, but need to pay attention to risk control

2. Consider Time and Energy Input

  • Ample time: Can choose day trading, high-frequency trading strategies that require close market monitoring
  • Limited time: Suitable for choosing long-term holding, quantitative investment, and other strategies that reduce daily management time
  • Professional investors: Can choose specific investment strategies and industries based on their professional fields

3. Match Professional Knowledge Level

  • Investment beginners: It is recommended to start learning and practicing from basic strategies such as index investment and value investment
  • With certain experience: Can try medium-complexity strategies such as quantitative investment and thematic investment
  • Professional investors: Can explore advanced strategies such as machine learning and high-frequency trading

4. Clarify Investment Goals

  • Short-term goals (within 1 year): Suitable for choosing day trading, short-term quantitative strategies, etc.
  • Medium-term goals (1-3 years): Can consider thematic investment, industry rotation, and other strategies
  • Long-term goals (more than 3 years): Suitable for choosing long-term holding, value investment, and other strategies

Combined Application of Different Investment Strategies

In actual investment, a single strategy is often difficult to deal with complex and changeable market environments. Many successful investors will flexibly combine multiple investment strategies according to market conditions and their own situations. Here are some common strategy combination methods:

1. Core-Satellite Strategy

Core: Allocate most of the funds (60%-80%) to steady long-term holding strategies, such as index investment, value investment, etc. Satellite: Allocate a small portion of funds (20%-40%) to more aggressive strategies, such as thematic investment, quantitative strategies, etc.

2. Market Environment Adaptation Strategy

  • Bull market environment: Increase the allocation ratio of offensive strategies such as trend-following and growth investment
  • Bear market environment: Increase the allocation ratio of defensive assets and hedging strategies
  • Sideways market environment: Increase the allocation ratio of strategies such as mean-reversion and statistical arbitrage

3. Multi-Asset Class Allocation

Achieve cross-asset class risk diversification and return optimization by applying suitable strategies to different asset classes such as stocks, bonds, and commodities.

Evolution and Integration of Investment Methods

With changes in market environments and technological progress, investment methods are also constantly evolving and integrating. Modern investment strategies are increasingly focused on the combination of multiple methods:
  • Quantitative + Fundamental: Combining quantitative analysis with fundamental analysis to improve the scientificity and accuracy of decision-making
  • Technical + Value: Combining value investment concepts on the basis of technical analysis to find investment targets with both technical and fundamental advantages
  • Artificial Intelligence + Traditional Investment: Using machine learning, deep learning, and other technologies to enhance the performance of traditional investment strategies
The market is constantly changing, and investment methods also need to evolve continuously. Successful investors need to maintain an open mind, continue learning, and adapt to new market environments. No matter which investment strategy you choose, you need to establish a scientific investment system, strictly implement investment discipline, control risks, in order to achieve success in the long-term investment career.

Next Learning Guide

Based on your investment preferences and goals, you can choose the following learning paths:
1

Understand Basic Investment Concepts

Learn the basic knowledge of investment, market principles, and risk awareness
2

Choose Suitable Investment Style

Based on your own situation, choose 1-2 investment styles to study in depth
3

Master Core Strategy Methods

In-depth study of the core strategies and practical methods of the selected investment style
4

Practice and Optimization

Verify and optimize investment strategies through simulated trading or small capital real trading
5

Build Investment Portfolio

Build a diversified investment portfolio according to market environment and your own situation
Now, you can further explore the following investment strategy content according to your interests and needs: